I’m very excited to have Oded Itzhak speaking at CRS NYC on our State of Contextual Advertising Panel. Oded is the co-founder of Quigo, which basically invented the concept of placement targeting, which in turn propelled Google to create a similar product on the Google Content Network.
His new Web site – AdSide – is trying to create a similarly high-quality network focused on in-text advertising.
Just to put Oded’s knowledge in perspective – Quigo started around 2000, AdWords Select (the PPC version) was launched in 2002. Nuff said!
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